Giving the Gift of a College Education with Edvest

This post is sponsored by Edvest, Wisconsin's College Savings Plan.

Holiday shopping can be, in a word, stressful. Why should blessing those we love with a gift be a source of anxiety instead of a spring of joy and gratitude? Surely, we can’t be alone in feeling like all the time and money we spend on looking for just the right gift feels a bit wasted after the adrenaline of gift unwrapping is over and suddenly there is an epic sibling war being waged over anything and everything.

What if holiday gifts could have an impact that lasts long past just the holiday season? 

Saving for college is on the minds of many parents, whether they are in a phase of life where they are still buying diapers or are setting ground rules for borrowing the family car. No one wants to see their children go into massive debt to get their degree, but paying for it is daunting no matter how you look at it and parents are often quicker to just ignore the problem than look for a feasible solution. 

Edvest College Savings Plans Allow You to Give the Gift of Education

Every year shoppers line up outside of stores for hours with hopes of nabbing the latest and greatest holiday gifts for their favorite boys and girls. This year, skip the hassle and give the gift of education. Edvest College Savings Plan makes contributing to a 529 account easy with its new and improved gifting options.

Just in time for the holidays, Edvest now offers a variety of gift cards available for online purchase. With denominations ranging from $25 to $500, gifts can be sent to your budding scholar via email, text message or as a physical card. Gift cards have no expiration date for redeeming the funds and require only a small service fee.

Along with gift cards, Edvest offers the newly improved eGift option, a secure, online platform for friends and family to gift to a child’s 529 account at no charge. eGift now offers gifting codes that can shared via email and social media accounts and never expire! Friends and family can reuse the code as often as they like, making repeat contributions even easier. Users will also notice eGift’s new look with cleaner, more user-friendly interface and personalized gifting options for any occasion.

Those who wish to make a one-time gift to the 529 account via check can complete the simple gift deposit form and mail it with the contribution. Edvest also offers electronic bank transfers for convenient onetime gifting. If your child doesn’t already have a plan with Edvest, start a 529 account during the holiday season. It takes only $25 and 15 minutes to make a lifelong impact.

Tax advantages of gifting

Along with helping your child succeed, you’ll enjoy some tax advantages when you contribute to an Edvest account. If you are a Wisconsin resident, you may qualify for state tax advantages when you make a gift. (That goes for in-state family and friends, too.)

  • Edvest contributions by Wisconsin residents can reduce their state taxable income by up to $3,140 per beneficiary each year.
  • Any account earnings can grow federal and Wisconsin income tax-deferred.
  • Funds may be withdrawn tax-free when they are used for qualified higher education expenses.

Learn more about the tax advantages of saving with Edvest on our website and by consulting your tax advisor.

About Edvest College Savings Plans

Edvest, Wisconsin’s official 529 college savings plan, makes it easier for families to save for higher education expenses. Funds saved through Edvest can be used at colleges, technical schools and grad schools nationwide. Plus, the funds may be used for books, supplies, or other qualified expenses – not just tuition.

Families can feel good about saving with Edvest. It was recently ranked as the 529 plan with the 4th lowest fees in the nation by Strategic Insight, and maintained its Bronze Rating from Morningstar in the firm’s most recent survey of 529 plans. And, with a low opening balance of $25.00, it makes saving for college more accessible for a greater number of Wisconsin families.


Consider the investment objectives, risks, charges and expenses before investing in the Edvest College Savings Plan. Please visit Edvest.com for a Plan Disclosure Booklet with this and more information. Read it carefully. Investments in the Plan are neither insured nor guaranteed and there is a risk of investment loss. TIAA-CREF Tuition Financing, Plan Manager. 

Before investing in a 529 plan, consider whether the state where your Beneficiary resides has a 529 plan that offers favorable state tax benefits that are available if you invest in that state’s 529 plan. Non-qualified withdrawals may be subject to federal and state taxes and the additional 10% federal tax.

The tax information contained herein is not intended to be used and cannot be used by any taxpayer for the purpose of avoiding tax penalties. Taxpayers should seek advice from an independent tax advisor based on their own particular circumstances. The Edvest College Savings Plan is administered by the state of Wisconsin.

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