A Family Guide to the 2018 Wisconsin State Fair

Disclosure :: This post is brought to you by our sponsors at the Wisconsin State Fair. Our love of all things deep fried and on a stick is completely our own. 

The Wisconsin State Fair – Families and friends alike look forward to these 11 days of summer all year long.

It’s deep-fried cheese, cream puffs, farm animals, pickles the size of your face, live music, and so much more. People from all over our great state and beyond flock to the fair in August each year, but we Milwaukeeans are so blessed to have it right in our backyard! In 2017, more than ONE MILLION people visited the Wisconsin State Fair. That’s a lot of cheese curds.

We can’t wait to hit the fair this year with kids of all ages in tow, and we would love to help guide you through. If you’ve never gone before, or perhaps this is your first time heading to the fairgrounds with an infant (or a toddler, or a big kid who is suddenly tall enough for Big Rides now, etc.), we want to share our favorite must-see spots for your family as well as a few hidden gems you might not know about. Join us as we raise a deep-fried salute with the rest of the great state of Wisconsin to the State Fair, and let’s get this party started! 

You could spend all 11 days at the Wisconsin State Fair and still not hit every attraction.  So, as much as we want to give you the ultimate guide to every single thing our amazing fair has to offer, including it all would make for pretty much the longest post EVER. Instead, we’ve got the highlights for you, putting the spotlight on the features FAMILIES will want to know about and our “must-see” fair favorites.

Regular Admission Policies

Adult Admission (age 12 to 59) :: $14
Youth Admission (age 6 to 11) :: $8
Kids Age 5 and under are FREE! 

*Parents of older kids :: Fairgoers under 18 years of age entering the Fair after 6 pm must be accompanied by a parent 21 years of age or older. Proof of age is required.

Looking for the inside scoop on how to save big at the fair? Check out our Deals and Steals post!

Wisconsin State Fair

How to Get There and Where to Park

Planning on driving to the Wisconsin State Fair? Make sure you have at least $12 cash on hand that you don’t want to blow on cheese curds. General Parking ($12) should enter at Gate 1 or Gate 9 and cars will be directed to a parking spot around the Milwaukee Mile. There will be DOT signs directing you along the main roads as you approach the fairgrounds as well. There is Accessible Parking ($12) available at Gates 1, 3, and 7 and also Motorcycle Parking ($6). Once you are parked, there are shuttles running from 10 am to 8 pm from the Milwaukee Mile infield to the admission gates. 

Many residents of the neighborhoods around the fairgrounds will offer up their lawns and driveways to fairgoers for a range of fees, depending on their location. So if you don’t want to go with the General Parking, you could turn into a residential neighborhood, look for a sign or someone ready to wave you in and try your luck! 

One thing to note :: Local authorities allow only right-hand turns in and out of the fair gates on S. 84th Street and W. Greenfield Avenue during the fair. Certain gates are restricted for special use, and gates may close if parking lots are full. Vehicles will be charged for re-entry once they have vacated the parking lots. All parking is available on a first-come, first-served basis.

Sure, you can drive to the Fair. Or, you could use the convenient Milwaukee County Transit System or the Fair Shuttle Park & Ride bus options that are set up all over the area. Check here to find the nearest pick-up spot to you as well as the fare information. Skip the traffic and long lines and just park, ride and relax. If you use the transit system, the Stroller Rental is located right where the bus drops off, at Gate 4 (Transit Center). 

Insider Tip: Looking to burn off the funnel cake and corn dog calories? FREE bicycle parking is available in lots near the U.S. Cellular Main Gate and Gate 2 at S. 81st Street and W. Greenfield Avenue, so if you don’t live too far from the park, buckle up those helmets and hit the road to score the Fair’s best (and FREE!!) parking spot! 

UBER to the Fair!

Ride UBER to and from the State Fair! Pick up and drop off of all UBER rides during the Fair will be at the State Fair Transit Center.  NEW to UBER? Use code WISTATEFAIR18 and you will receive your first ride FREE up to $15 (new users only). Fairgoers can exit the Fair Park between Gates 3A and 4 to catch their safe ride home with MCTS at the Transit Center or follow the signs to the new Uber, Lyft & Taxi lot just south of the buses.

Classic Fair Hot Spots

These are the can’t miss stops that everyone talks about – basically, if you don’t check these off the list, you were never really at the fair.

Original Cream Puffs: One does not simply buy ONE Original Cream Puff. Spring for the 6-pack and never look back. Half the fun is waiting in line at the Original Cream Puff Pavilion and watching the famous pastry chefs create these delectable delights right in front of your eyes! 

Original Cream Puffs are a Delicious State Fair Staple

The Giant Slide: It’s iconic. It’s cheap. Kids and adults alike love it. In 2017 alone, the Giant Slide had 125,000 rides! This year is extra special for Giant Slide fans since this beloved attraction is celebrating its 50th Anniversary!

A Ride Down the Giant Slide is a State Fair Tradition

The SkyGlider: The ultimate in people-watching from a birds-eye view! One-way tickets are $4.50, and round-trip is $7. Tickets are available at each end of the SkyGlider near the Exposition Center and on North Grandstand Avenue.

Sky Glider Wisconsin State Fair

What to Eat

There is so much food to try here that there’s no way to hit it all! There’s even a competition called the Sporkies for the best of the best food at the fair. But, here are just a few of our favorites as well as some of the new options for 2018: 

Cheese CurdsCheese Curds

Look, we know it’s cliché that we lead with cheese curds, but doggonit if they aren’t the best fair food in the state! And what’s awesome about the Wisconsin State Fair is that we don’t just do cheese curds ONE way — no, sir — you can get a vast variety of these deep fried beauties. Poutine Cheese Curds at Duke’s Poutine. Leine’s Beer Battered Cheese Curds at Saz’s. Beer battered, pretzel coated cheese curds at Tropics at the Fair. The list goes on and on. All hail cheese curds!

Meat on a Stick

Really, this could mean so many things. Foot long corn dog. Kabobs. Bacon-wrapped shrimp tempura on a stick. BBQ Pork Chop on a stick. Beer-battered, bacon-wrapped Cheddar Sausage on a stick. Seriously….the list goes on and on. And yes, there is a list. The Wisconsin State Fair has a seriously impressive selection of on-a-stick delicacies and we can’t wait to sink our teeth into them!! 

corn on the cob

Roasted Corn on the Cob

A trip to the fair just isn’t complete without a butter-dripping, husk-holding, tender, sweet roasted corn on the cob. For many families, this food stop is non-negotiable. 



Milwaukee Bucks Milk House

Make sure you meander over near the Expo Building to check out the new flavors at the Milk House! Kids always love the Root Beer flavor milk, but there always seems to be a new, surprising flavor for you to sample. The line moves quick and this is a great stop for families with small kids! And don’t forget to grab a photo with Bango!


New Foods at the 2018 Wisconsin State Fair

You can find the whole list of brand new fair foods RIGHT HERE, but these creations really have piqued our interest: 

Deep Fried Turducken On-a-Stick: Deep fried chicken breast, duck confit, roasted turkey, gravy, and stuffing layered together, fried, and skewered. As if that’s not enough flavor, Water Street Brewery then drizzles the creation with a WSB Amber gravy and Wisconsin Cranberry Sauce. Wear your stretchy pants.

Cran-noliA cranberry oatmeal cookie is folded into a cannoli crust and filled with a cranberry cream. The Wisconsin State Cranberry Growers Association then gilds the lily by dipping it in dark chocolate.

Ants On-a-Stick: All Things Jerky does it again (serves up bugs, that is)! Anyone who enjoyed the Cricket Nachos last year can try crispy ants on an edible stick. They invite you to “take back your picnic!”

S’mores Beer Float: A classic summer treat goes adult beverage. And there’s a marshmallow on top. Found at Slim McGinn’s Irish Pub.

French Onion Soup On-a-StickCaramelized onions, Swiss, and mozzarella are wrapped in a wonton and fried. Served with an onion au jus, this gooey, salty-sweet dish has got our mouths watering. Served at Slim’s PBR Park.

Again, there are SO MANY more amazing foods to try!!

Insider Tip: Check out Crazy Grazin’ Day at the Fair. On August 7th, you can sample a variety of Fair foods from more than 50 food vendors who offer smaller sizes of your favorite items at reduced pricesCheck out the lineup to make your plan of attack! 

Best Attractions for Kids

Kohl's Activity ZoneKohl’s Activity Zone

The Kohl’s Activity Zone is just full of enjoyable and interactive activities that are perfect for families. A real crowd favorite, this area opens at 9 am, and will close at 5 pm daily. You can find it on South Grandstand Avenue. 

What can you expect at the Kohl’s Activity Zone? 

Insider TipIf you can only make it to ONE DAY of the fair this year, make it Monday, August 6th. It’s Kohl’s Family Value Day, so adult admission is only $6 and kids under the age of 11 are FREE! 

We Energies Park

If you are coming to the Fair with toddlers or young children, make this your very first stop upon arrival. You can pick up a safety wristband to help keep your child safe while you and your family enjoy your day. There will also be fun demonstrations about electricity and teaching kids about energy. Cooking and grilling presentations, gardens, up close and personal encounters with eagles, hawks, owls and other birds and so much more make this attraction on the west side of the Fair Park on Wetley Way at Center Street an absolutely must-see for families. 


Sea Lion Splash

Have an ocean-lover in the family? This attraction will teach valuable lessons about marine wildlife and conservation while entertaining crowds of all ages. The sea lions will amaze as they balance balls, shoot hoops and even perform handstands! This is the only traveling sea lion show in the U.S. with 30-minute shows running throughout the day. Find it at South Grandstand Avenue. 

Exploratory Park

Take your family on an adventure through Exploratory Park! This oasis on the south side of the Fair Park features hands-on stations for kids of all ages! UW-Extension will bring you daily activities to spark your creativity, including wildlife education and button making. Learn about state parks, forests and natural areas from the DNR. Plus, you can still get your DNR state parks and trail passes to keep the exploring going all year long!

Have a seat and relax while the kids play on in the NEW Playground area located in the center of Exploratory Park.

Racing Pigs

This is another one of those Wisconsin State Fair staples that you just can’t miss. With races running throughout the day, it’s easy to find a race that fits your family’s schedule. The presenters always do an amazing job of getting the crowd involved and the pigs are just so stinkin’ cute! Pick a pig and get cheering! Found at the Racing Animals Arena. 

Barns & Animals

wisconsin state fair animal barns

A trip to the State Fair just isn’t complete without visiting the animals. Introduce yourself to cows, horses, pigs, sheep, goats and more!  You can also check out the House of Moo in the southeast end of the Cattle Barn and the Milking Parlor in the southeast corner of the Horse Barn to learn about Wisconsin’s vibrant dairy industry. Milking demonstrations take place daily at 11 am, 1 pm, 3 pm and 5 pm. 

Don’t miss the Discovery Barnyard where the entire family will enjoy discovering animal agriculture and experiencing agricultural exhibits and demonstrations daily from 9 am – 9 pm. Plus, BABY ANIMALS. Located in Ag Village, east of the Farm and Family Building on Sue Wetley Court and Third Street.

Insider TipPut your visit to the barns at the early end of your day. As the temperature climbs outside, the barns also heat up quickly so it’s better to check them out early. Kids enjoy watching competitors – many of them kids themselves – working hard to bathe and prepare their animals for competition.

More Cool Kid Stuff

The list just keeps on going! There are more kid-friendly activities and things to see than we have room to share here. Here are a few more activities and features you might want to check out.

  • Daily Parade, a fair tradition has a new start time and route! It kicks off at 2 pm daily with street entertainers, marching bands, tractors, and more. Visit any Fair Information Center for the parade route.
  • Spin City, with more than 50 amazing rides and attractions, plus a Kiddie Area for the younger fairgoers. Insider Tip: If your kid lives to ride the rides, spring for the unlimited daily rides wristband or you will go broke buying a la carte ride tickets. 
  • K-9 Sports Arena, located in the Big Backyard, features shows and demonstrations hourly on the half-hour on weekdays with additional shows on weekends. See dog dock diving, frisbee, agility courses, Police K-9 units and much more!
  • Pig Slide, located on Wetley Way by the Swine Barn. Everyone knows about the Giant Slide, but there are photo-ops galore at the Pig Slide. Moms and Dads, consider yourselves challenged to do it too. The kids will LOVE it! 

New This Year — Three New Attractions for FREE Fun!

Cheese Curd Eating Championship: Cheese enthusiasts take note! This year boasts the first-ever Wisconsin State Fair World Cheese Curd Eating Championship. Major League Eating and the Fair join forces to bring us the competition featuring world-champion competitive eater, Joey Chestnut. The competition will take place Saturday, August 11 at noon at the Associated Bank Amphitheater. Be there for the squeak heard ’round the world!

Cow-Temporary Art Walk: Feast your eyes on cow-and-Fair-inspired art work throughout the Fair Grounds. Visit all the stops on the Cow-Temporary Art Walk and take home a prize! Pick up a punch card and prizes in the lobby of the Exposition Center near the Young People’s Art Exhibit.

Lambeau Field Live: The Packers are celebrating 100 seasons by bringing Lambeau Field to the Fair! Cheeseheads of all ages will enjoy alumni meet-and-greets, a satellite Packers Pro Shop and Packers Hall of Fame, a Lambeau Leap wall, Play 60 activities,  and a virtual reality display and Associated Bank’s Interact With The Pack Experience. Register for a Packers Pass to win great prizes. Located on the west side of the Fair Park near the Racing Animals Arena, this will be a touchdown for the whole family.

Wisconsin State Fair – Good to Know

Free Sunscreen
Forgot your sunscreen? You can still enjoy the sunshine safely. Look for one of three FREE sunflower sunscreen stations conveniently located throughout the Fair Park (in SpinCity, near the Guest Services Pavilion and in front of We Energies Energy Park). Sunflowers will be stocked with SPF 30, suitable for fairgoers ages one year and older. 

Free ID Bracelets
Stop by the We Energies Park to grab a safety bracelet to help keep your kids safe throughout your fair experience.

Nursing Stations and Baby Care Areas
Families can visit one of three private, comfortable areas designated as Family/Baby Care Centers; one in the Exposition Center, one in the Guest Services Pavilion and one of North Grandstand Avenue next to Bell Ambulance. Each center offers an area for nursing mothers as well as a diaper changing station.

Stroller and Wagon Rental
If you’d rather leave your stroller at home (on account of the livestock barns, perhaps?), it’s easy to rent a single stroller or wagon at the Guest Services Pavilion or Transit Center. 

Fun & Food Finders
Want to find a certain attraction or exhibit? Searching for a specific food? Use the search feature on the State Fair Website or the handy Food Finder tool.

Discount Days
Missed the pre-sale discounted tickets? No worries! Check out these Admission Deals for more info on how to save on regular admission prices. Discounts vary by day. See website for more details. 

  • August 2nd: Wells Fargo $2 Day 
  • August 3rd: Discover Wisconsin Day
  • August 6th: Kohl’s Family Value Day
  • August 8th: Meijer Day
  • August 12th: Veteran and Military Recognition Day

Free Scavenger Hunt Download! 


Make the Wisconsin State Fair even more fun with this FREE Scavenger Hunt! Print it out or save it to your phone and send the kids on a mission to complete all the squares. Snap photos along the way and share them with us! 

Tag @mkemomsblog and @wistatefair and use #WISTATEFAIRSCAVENGERHUNT




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2 Responses to A Family Guide to the 2018 Wisconsin State Fair

  1. Laura Neumann July 22, 2018 at 8:07 pm #

    We’ve been going to fair since I was a baby and now I love taking my little one each year 😁

  2. Amanda July 31, 2018 at 9:34 pm #

    Great article!! We go every year and the kids always love it. This year will be a bit trickier since I’m nursing a baby with a dairy allergy (so many delicious foods I’ll miss!) but I’m still excited.

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